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GoPro’s Nick Woodman on building a media brand that sells cameras

GoPro’s Nick Woodman on building a media brand that sells cameras

FromThe Modern Retail Podcast


GoPro’s Nick Woodman on building a media brand that sells cameras

FromThe Modern Retail Podcast

ratings:
Length:
22 minutes
Released:
Dec 13, 2018
Format:
Podcast episode

Description

For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to  founder Nick Woodman. He discusses reshaping the brand over the years, how GoPro’s media team operates differently and more.
Released:
Dec 13, 2018
Format:
Podcast episode

Titles in the series (100)

The Modern Retail Podcast is a weekly show that hears from executives in the retail space, from legacy companies to the buzzy world of DTC startups. Cale Weissman, editor of Modern Retail, hosts.