Using Facebook to help build your business brand is more than just getting “likes” on your page.  But how do you take those “likes” and turn them into a true business asset?
 
By using 6 key elements when setting up your Facebook business fanpage, you can actually use this social media platform to drive engagement, capture emails and generate sales for your business.  These elements have returned an incredible increase in conversion rates, which in turn means more revenue for your business.  
 
Nathan Latka, CEO of Heyo, has become the “go to” guy for Facebook fanpage building.  He’s devised a 6-step matrix for helping businesses double their email lists with Facebook campaigns and contests. These lists then become an asset that these businesses have no matter where they go in the future. 
 
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