Today, I am joined By Izabella Ritz to talk about some additional metrics when undertaking product research and validation.   Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business. Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015. Today, Ritz Momentum is your one-stop-shop for Amazon business services. From the heavy lift of finding and creating a product for you to sell on Amazon, to optimizing Amazon listings and PPC campaigns, the agency has grown to provide anything a new or experienced seller needs to scale their business.