Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractHosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.This week on Making Data Simple, we have Elo Umeh, from Terragon Africa’s fastest-growing enterprise marketing technology company. Terragon uses its on-demand marketing cloud platform, attribution software, and deep analytics capability to enable thoughtful, targeted omni-channel access to 100m+ mobile-first African consumers. Elo is the Founder and CEO at Terragon Group. Elo career has spanned over 15 years where he has worked in the mobile and digital media across East and West Africa. He was part of the founding team at Mtech Communications. Elo holds a global executive MBA from IESE business of school where he graduated at the top of his class. Elo also has a Bachelor’s degree in Business Administration from Lagos State University.Show Notes4:02 – What keeps you going?6:15 – Lets dive into Terragon8:40 – Who are your customers?11:06 – Define pre-paid14:40 – What kind of incites and security are you providing?20:37- What kind of technology is Terragon using?23:16 – What was it about the smart phone that made you want to go out on your own?26:10 – Who’s your biggest competitor? 28:20 – What’s next for Terragon?31:01 – What are the biggest mistakes entrepreneurs make?Terragon Elo Umeh - LinkedIn Connect with the TeamProducer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.