Mark Blumenthal has been the founder and executive director of the American Botanical Council (ABC) as well as editor and publisher of the quarterly journal HerbalGram for 30 years now. In this podcast, Blumenthal provides a historical perspective on herbs, discussing the state of the herbal industry in the 1970s, -80s, and -90s - an age before social media, before email, and before the internet. At first, herbal medicine was just a hobby and personal interest for Blumenthal. Now, with a lifetime of leadership with and devotion to the ABC and HerbalGram, Blumenthal is passionate about increasing education in herbal medicine and validating the historical use of medicinal plants.