37 min listen
Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich
FromDTC Podcast
Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich
FromDTC Podcast
ratings:
Length:
38 minutes
Released:
Oct 19, 2022
Format:
Podcast episode
Description
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the conversion value of each visitor in real-time.
https://segmentstream.com
Constantine declares that attribution is well and truly dead, so instead of trying to Frankenstein a corpse, why not use AI to short-circuit the whole process?
Get ready to shift your paradigm; on with the show!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the conversion value of each visitor in real-time.
https://segmentstream.com
Constantine declares that attribution is well and truly dead, so instead of trying to Frankenstein a corpse, why not use AI to short-circuit the whole process?
Get ready to shift your paradigm; on with the show!
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Oct 19, 2022
Format:
Podcast episode
Titles in the series (100)
Ep 9: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris Meade by DTC Podcast