If you're overwhelmed by Instagram's constant changes and are wondering how to best create content for the platform, this episode is for you. This week, Cassie sits down with Instagram Strategist, Educator, Speaker, and Video Expert Natasha Samuel. In her conversation with Cassie, Natasha shares that the secret to building trust and community with your followers is simply showing up. And we’re in luck, because Natasha uncovers her top tips for showing up confidently and consistently as an individual OR brand, how and when to post about your offers, and the best ways to spark engagement on Instagram.
Here's a peek at what we cover in this episode:
[00:02:50] - Natasha provides an overview of her career journey from majoring in journalism, shifting to public relations and gaining social media exposure and knowledge, and developing her own unique video content methodologies that sparked her business, Shine With Natasha.
[00:10:10] - Natasha dives into her strategic, proven system for creating and batching Instagram content.
[00:15:35] - Natasha shares how to confidently show up on video in order to develop human connection and build authority in your industry through social media.
[00:20:23] - Natasha explains her thoughts around analyzing your content's success and understanding why or why not you're seeing engagement.
[00:23:08] - Natasha reveals her timeless tips for optimizing your Instagram profile by keeping in mind the "three part follower journey."
[00:26:25] - Stories vs Feed Posts - Natasha unveils her top two tips for creating engaging Instagram stories.
[00:31:05] - Natasha shares her experience landing podcast interviews, speaking engagements, and similar opportunities.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Natasha's episode:
Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
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Follow Natasha on Instagram: https://www.instagram.com/shinewithnatasha/ 
Connect with Natasha on LinkedIn: https://www.linkedin.com/in/natashamariesamuel/
Learn more about Shine with Natasha:  https://shinewithnatasha.com/
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