In this episode, Dan connects with storyteller, media insider, creative entrepreneur, and fellow Penn Quaker, Adam Hertzog. A cable TV sports and entertainment trailblazer whose career began as a production assistant at ESPN in the 90s and led to nearly three decades of writing, production, and executive leadership at The History Channel, HBO, ESPN (again), NBC, and The Golf Channel, Adam is now President, Executive Producer, and co-founder of video and content production firm toldright, where he's breaking traditional broadcast business models and trailblazing yet again. He and Dan talk about the evolution of video and corporate storytelling, and go into depth about the foundational skill that trumps everything else: writing.