In this episode, AnneMarie takes you step by step through some of her best business practices.  From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success!
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:

AnneMarie’s background in the beauty industry
What’s your why? Considering why you want to be in the lash industry. If it’s only money, and you don’t like people, you probably won’t find lashing satisfying long-term.

Tip #1 - Don’t overspend

It’s fun to buy and try everything, but buy sparingly
Make your salon space cozy - but how to do it affordably
The salon environment - start small and replace/refresh when items are worn out or expired

Tip #2 - Customer service

This will bring customers back much more often than your skill set
Pre-book, follow-up, be proactive

Tip #3 - Professional software

Website
Instagram pages
Booking software (VagaroPro is AnneMarie’s favorite)

Tip #4 - Creative promotions

Give them time to provide results
Referral promotions that give cash back are often successful
Consider your expenses/overhead when creating promotions
Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationship

Resources:
VagaroPro Booking Software
WIX Website Builder
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website