Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships - all with ZERO ads.  Jaclyn is one of my favorite mentors I’ve worked with and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event!By the way, join me in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines!Thank you to our sponsors:Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastriseWant to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCCheck out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc!Connect with Jaclyn:Buy Jaclyn's book ‘Work Party’: https://amzn.to/3qYmxjBSave 10% off Maie Wines with code PODCAST10: https://drinkmaie.com https://instagram.com/jaclynrjohnson If you enjoyed today’s episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !