With data as the backbone, athletes are looking for new ways to train, fuel, recover and even think. After years of research on these topics, Alex Hutchinson has become an authority on the limits of human endurance. His newest book, Endure, is a New York Times bestseller; his Sweat Science column in Outside magazine is wildly popular; he received a National Magazine Award for his technology coverage in Popular Science. With an unbiased, balanced outlook, Alex has been especially interested in analyzing groundbreaking research that suggests physical barriers are as much a product of our mind as our body. In this discussion, you’ll discover: The different philosophies of the brain’s impact on physical performance through research by Professors Tim Noakes and Samuele Marcora How Alex’s thinking around sports nutrition has evolved Alex’s approach to retaining journalistic integrity while exploring new theories, research, and products in endurance sport ------------------------------------------------------------------------------Take a short survey that will help us improve the podcast and be entered in a HVMN Ketone giveaway: https://go.hvmn.com/podcastsurvey We also want to hear from you! Contact podcast@hvmn.com with any feedback, questions, and guest suggestions! Write a review for us on iTunes, let us know via email, and we'll send you a free Sprint Mini.