23 min listen
Fashion's Future Moment
ratings:
Length:
38 minutes
Released:
Nov 10, 2021
Format:
Podcast episode
Description
It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress. The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us rethink what is valuable in fashion. In episode 7 of Adweek’s Metaverse Marketing podcast, we will discuss what fashion could be when divorced from physics and explored only as a creative expression, how direct-to-avatar might just be the next direct-to-consumer, and perhaps the most important question of all, what will you wear in the metaverse? Hosted on Acast. See acast.com/privacy for more information.
Released:
Nov 10, 2021
Format:
Podcast episode
Titles in the series (56)
Collaboration and Co-Creation are Kings: The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're... by TechMagic with Cathy Hackl