According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers. They're not only your kids, but also your aunt, friend, and possibly even your grandma. You need to look no further than gaming to start seeing your first glimpses of the metaverse. Gaming—and particularly multiplayer games—have paved the way for the metaverse, especially when it comes to infrastructure. So much of internet culture is driven by fun and games, so it makes sense that the next evolution of our digital lives will continue to be shaped by gaming culture. However, gaming as we know it is just the beginning. While early experiments are linking the blockchain to gaming, there's still no universal standard for an economic system in the metaverse, which makes it messy and hard to pin down. As you'll hear on this episode of Adweek's Metaverse Marketing podcast, once we agree on such a system for transferring money and ownership, a whole new world of opportunity is likely to be unlocked. Hosted on Acast. See acast.com/privacy for more information.