23 min listen
Entertainment at the Core
ratings:
Length:
23 minutes
Released:
Oct 27, 2021
Format:
Podcast episode
Description
What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine, or be emersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? "People like the idea of an escapist experience, whether that be on TV, in a video game, or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy. “I think that helping people to momentarily escape reality is really what entertainment's purpose is." The metaverse presents itself as a realm of infinite possibilities and opportunities to make those dreams a reality, but how we get there is still being established. In episode two of Adweek’s Metaverse Marketing podcast, we explored how collaboration and co-creation are important aspects of digital citizenship in the metaverse. In episode four, we discussed how gaming is building its rules and infrastructure. Today we're looking at gaming's close cousin, entertainment, and how it's the glue holding everything together. Hosted on Acast. See acast.com/privacy for more information.
Released:
Oct 27, 2021
Format:
Podcast episode
Titles in the series (56)
Collaboration and Co-Creation are Kings: The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're... by TechMagic with Cathy Hackl