You may know a lot of metaverse skeptics or you might be one yourself.For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can sabotage your brand's foray into the metaverse, and how we can make the ideals of web3 and the metaverse a reality.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.