In October, the cannabis industry reconvened in Las Vegas for the annual tradeshow – MJ Biz Con – put on by Marijuana Business Daily. As part of that event, Business of Cannabis sat down with industry leaders at the show to discuss their business, the current state of the cannabis industry and what they were seeing on the road ahead. This conversation is part of that series.This podcast is a conversation with Omar Khan, Senior Vice President - Corporate and Public Affairs at High Tide Inc. High Tide recently made an announcement about how they are thinking about their stores in terms of value customers in the Canadian market and we wanted to connect with him on that front as well as about High Tide’s strategy for US expansion.This podcast was recorded at MJ Biz Con in Las Vegas in October 2021.