Business of Cannabis was the Platinum Media Partner for the Lift&Co. Expo in Toronto in November 2021. During the show, the Business of Cannabis team sat down with key leaders in the cannabis sector for conversations about where the industry is right now. This conversation was part of those sessions.Krista Raymer is the Co-Founder of Vetrina Group, a cannabis retail consultancy based in Toronto. Raymer and her team have worked with scores of retailers to help launch and scale cannabis retail stores, but also hone operations to increase revenue and profit. We connected as part of Lift&Co. Expo to talk about the increased density in downtown locations in Ontario and the impact that has on retailers and the sector overall.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.