Business of Cannabis was the Platinum Media Partner for the Lift&Co. Expo in Toronto in November 2021. During the show, the Business of Cannabis team sat down with key leaders in the cannabis sector for conversations about where the industry is right now. This conversation was part of those sessions.Ivan Ross Vrana is a long-time figure in the Canadian cannabis sector – often serving at the intersection of public affairs and cannabis. Since the earliest days of legalization policy, Vrana has proven to have a deep understanding of how regulators and elected officials see the sector and are craft policies that impact and govern it. Recently, he was named Executive Director of the Global Cannabis Partnership and charged with reinvigorating the organization. At a time when ESG is critical to any business and sector, the role for the Global Cannabis Partnership increasingly important and we wanted to connect with him to talk about the role and the organization.BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.