BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. Each week on BofC Live, we are joined by Liz Stahura, co-founder and President of BDSA, the Official Insights Partner of Business of Cannabis. In this week’s episode, Stahura provides a deep dive into the California cannabis market – with a special emphasis on lessons the Canadian market can learn from consumer behaviour. Both the California and Canadian cannabis markets are estimated to be roughly the same size by 2025 – so understanding the similarities and differences is critical.