BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. Krista Raymer of the Vetrina Group joins BofC Live to talk about the importance of merchandizing for cannabis retailers. In light of the similar product array for Canadian retailers, merchandizing can create a unique shopping environment for customers – and differentiate their experience, while also driving profit.Learn more about the Vetrina Group.