In October, the cannabis industry reconvened in Las Vegas for the annual tradeshow – MJ Biz Con – put on by Marijuana Business Daily. As part of that event, Business of Cannabis sat down with industry leaders at the show to discuss their business, the current state of the cannabis industry and what they were seeing on the road ahead. This conversation is part of that series.This podcast features a conversation with Trish Lackey, Director of Marketing at Sunday Market - a suite of cannabis brands in the Canadian market. Specifically, we wanted to connect with Lackey about what it takes to build and scale a cannabis brand - and finding customers in a crowded and heavily-regulated market.This podcast was recorded at MJ Biz Con in Las Vegas in October 2021.