In October, the cannabis industry reconvened in Las Vegas for the annual tradeshow – MJ Biz Con – put on by Marijuana Business Daily. As part of that event, Business of Cannabis sat down with industry leaders at the show to discuss their business, the current state of the cannabis industry and what they were seeing on the road ahead. This conversation is part of that series.This podcast features a conversation with Fab Five Freddy and Khadijah Tribble. Fab Five Freddy recently launched the B Noble cannabis brand with Curaleaf - to bring light to the story of Bernard Noble who was imprisoned for possession of 2 grams of cannabis. Fab Five Freddy aptly told the story of Noble in his widely acclaimed documentary: Grass is Greener on Netflix. Khadijah Tribble is the Vice President of Corporate Social Responsibility at Curaleaf and shared her background fighting for social justice and social equity in cannabis and the importance of the B Noble brand to Curaleaf.This podcast was recorded at MJ Biz Con in Las Vegas in October 2021.