Episode 118 / Orna Ross, author and poet as well as director of the Alliance of Independent Authors, joins us this week to talk about writing across multiple genres and planning for authors. So much wisdom on how to learn from mistakes and grow in your career in this episode! Show notes: How Orna transitioned from teaching to writing fiction and poetry The advantages of writing in multiple genres Identifying the three kinds of marketing (access, influence, and algorithmic) Why bringing the same passion you have for writing to your marketing is a game changer Why we often make perception mistakes and how to step back and assess the situation so we can learn from those mistakes The “one book at a time” rule Orna’s tips for planning, including the three hats authors wear (Producer/Maker, Promoter, and Manager) The importance of making time for rest and play Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. Links:  Orna’s website is www.ornaross.com Orna’s Patreon: https://www.patreon.com/OrnaRoss Twitter: @ornaross The Big List of Craft and marketing books mentioned on WIKT podcast episodes  Jami’s Launch Plan Sara’s Book Release Timeline Checklist Jami’s books Sara’s books