This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.  In this episode she shares: How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target The ins and outs to becoming a licensed character brand, and the major benefits that come along with it Why she doesn’t solely rely on social media for marketing and what really helped put her on the map Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/  April Showers Instagram: https://www.instagram.com/gotaprilshowers/  Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial  Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/  April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/  Afro Unicorn Website: https://afrounicorns.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info April Showers Instagram: https://www.instagram.com/gotaprilshowers/  April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/