Nicole Alexis is the owner of the the beauty haven, PRMP Beauty Studio in Washington, D.C.   Nicole realized that her passion in beauty was more than a side hustle while working as a financial analyst with the federal government.  As her side hustle, providing brow shaping and body waxing, started to grow, she came to a cross road.  Staying comfortable with her comfy 6-figure salary and earn extra money on the side or taking her side hustle full -time. She chose to be a true hustler and went for her beauty passion and opened Primp Beauty Studios. The rest is, as I like to say, HERstory. On today’s show, Nicole shares how she built an organic brand, an in-demand business with clients that followed her from location to location and how she dealt with the surprise costs that come with being a novice business owner.   Links mentioned on this episode StyleSeat Canva PRMP Beauty Studios Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4400 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Nicole Alexis - @lovenicolealexis PRMP Beauty - @prmpbeauty Side Hustle Pro – @sidehustlepro #SideHustlePro