It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand.  In this episode she shares about: Opening a physical store, noting the distinct experiences offered in-person versus e-commerce  Managing work-family dynamics with her husband as company president How to build a disciplined marketing practice Her hiring approach and how she makes sure to prioritize her team’s strengths Highlights include:  01:58 Transition to Physical Store 03:47 The Challenges of Running an E-commerce Business 06:42 Scaling Without Investors 11:10 The Importance of Rest and Balance 20:48  Marketing Strategies and Execution 30:58 The Role of Experience in Hiring 34:26 Managing Family Dynamics in Business 39:46 The Importance of Recognizing Strengths 45:30 The Importance of Consistency and Staying Hungry 48:28 Advice for Aspiring Entrepreneurs Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Charis’ Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw  Sassy Jones Website: https://www.shopsassyjones.com/  Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones  Rich Paul’s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Charis’ Instagram: https://www.instagram.com/charisnjones/  Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones