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    How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution

    How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution

    FromMaking Chips Podcast for Manufacturing Leaders

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    How to Use Lean Manufacturing Concepts to Connect Marketing Strategy with Execution

    FromMaking Chips Podcast for Manufacturing Leaders

    ratings:
    Length:
    43 minutes
    Released:
    Sep 15, 2020
    Format:
    Podcast episode

    Description

    This week on the MakingChips podcast, Host Nick Goellner, Jim Carr, and Jason Zenger discuss the Agile Marketing Process and how to have a marketing program in place that allows you to pivot when the time comes!   Segments: The guys discuss this week's manufacturing news. (6:12) What is ProShop: (10:40) What great marketing is and what great marketing isn't. (16:05) GPCT Workshop: Goals.Plans.Challenges.Timelines.(19:10) Begin with the end in mind—start creating vision backlogs. (20:55) Keys to success: Prioritize, Protect your sprints, Pull don't push, Park. (29:45) 4 keywords for meetings: Daily stand up, Plan, Review, Reflect. (35:15) How does a marketing program work for a small job shop? (37:42)  The Boring Bar Newsletter - Text CHIPS to 38470 to subscribe!
    Released:
    Sep 15, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    MakingChips is hosted by a set of multi-generational manufacturing leaders who are on the factory floor everyday, living their lives in the world of manufacturing—they know first hand that manufacturing can be challenging. Founders Jim Carr and Jason Zenger released their first podcast in late December 2014—releasing over 300 episodes to-date, reaching more than 650,000 downloads—all while striving to deliver on their mission, to “equip and inspire the metalworking nation.” In 2019, Nick Goellner, another multi-generational manufacturing leader, joined the MakingChips hosts, bringing a third generation of manufacturing leaders to the table. Join the hosts as they work through industry challenges with leaders such as Titan Gilroy (Titans of CNC), John Saunders (NYC CNC), Mark Terryberry (Haas Automation) and more.