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    Episode 18: Jennie Love is Taking Farmer Florist to the Next Level

    Episode 18: Jennie Love is Taking Farmer Florist to the Next Level

    FromBotanical Brouhaha Podcast

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    Episode 18: Jennie Love is Taking Farmer Florist to the Next Level

    FromBotanical Brouhaha Podcast

    ratings:
    Length:
    55 minutes
    Released:
    Apr 15, 2018
    Format:
    Podcast episode

    Description

    Today we’re sitting down with Jennie Love, owner of Love ‘n Fresh Flowers in Philadelphia, Pennsylvania to discuss: the process of finding land to farm custom growing for clients her Summer Solstice Party how she fine tuned her business to work for her the logistics of her CSA (Community Supported Agriculture) the challenge of pricing locally grown flowers for profitability her biggest marketing tool the steps she took to elevate her brand and educate her clients about the value of locally grown flowers how she found work/life balance Links mentioned in this episode: Longwood Gardens Flower Confidential by Amy Stewart Upper Roxborough Association of Specialty Cut Flower Growers (ASCFG) Weavers Way
    Released:
    Apr 15, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered with: 1. Storytelling episodes featuring floral professionals like Susan McLeary, Kiana Underwood, Jennie Love, and Max Gill sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! 2. Topic-specific interviews called BB+ episodes. Here, you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Maggie Bailey, owner of Bramble & Bee.