Today we’re sitting down with Laetitia Mayor, owner of Florésie based in Blanzy-lès-Fismes in Northern France to discuss: her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants how blogging helped get her business off the ground the important role workshops have played in her growth as a designer the advantages her engineering background brings to her wedding/event business her main marketing tool Instagram strategies that have worked for her and helped build her business significantly in just 5 years the value she finds in creating editorial work how her personal garden functions as a resource for her floral design business why she chose to open a private studio rather than a flower shop the need that led her to begin teaching professionals how she found a niche designing flowers for destination weddings the story behind her creative retreats in the French countryside Links mentioned in this episode: Mandy Scott Sinclair & Moore MacGyver Alicia Rico – Bows and Arrows The Secret Garden Creative Retreat Chikae O.H. Sarah Winward – Honey of a Thousand Flowers Saipua Ariella Chezar Quite Possibly The Best Flower Story Ever – seriously, you’ve got to read this story!