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BB+ (Ep. 22) Joseph Massie on Writing 'The Flower School'

BB+ (Ep. 22) Joseph Massie on Writing 'The Flower School'

FromBotanical Brouhaha Podcast


BB+ (Ep. 22) Joseph Massie on Writing 'The Flower School'

FromBotanical Brouhaha Podcast

ratings:
Length:
47 minutes
Released:
May 23, 2022
Format:
Podcast episode

Description

TODAY’S GUEST: Joseph Massie author of The Flower School: The Principles and Pleasures of Good Flowers the youngest person ever to win 5 consecutive RHS gold medals at the RHS Chelsea Flower Show Founder and Creative Director at Joseph Massie Flowers Founder of The Flower Class Host of the Flowers After Hours Podcast TODAY'S TOPIC: Becoming a Published Author   You're in for a treat! In this episode, Joseph shares behind-the-scenes details of the making of his new book, The Flower School. From writing a book proposal and finding an agent, to working with a publisher, choosing content, and designing a book cover, Joseph is candid about the process. And, if you know anything about Joseph, you know he brings a bit of humor to every conversation. Joseph says he wrote this first book with his 16 year old self in mind — remembering when he was starting out and needed a comprehensive floristry guide that he could actually afford. He's hoping it'll serve you well! A Message from Joseph: "My life to date has been a chequer board of experiences. On one hand there are my doggedly pursued goals, hard fought and hard won, and on the other, the bright, glittering opportunities which I’ve been deeply lucky to have fall into my life. How else can I explain how my very first job would spark something within me and lead on to  enjoy the most enriching of careers? The journey I’ve taken I cannot wholly take credit for - it’s certainly not all down to me - although I could be painted as a far more dynamic maverick if I were to lead you to that conclusion. It is my hope that this book falls into the latter category for you, as something bright and glittering, which will fall into a space on your lap, your book shelf or your coffee table, and lead you to find some wonderful, beautiful things. I hope it will light up something within you, and help you cultivate creativity, and beauty, and joy and more. This book, my first, is much more for you than it is for me. Use it well; make everything beautiful. I really, really hope you love it." Mentioned in This Episode: Emily Sweet Associates Paula Pryke Agrawool Elizabeth Gilbert TED talks The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure. Host: Amy McGee (Founder: Botanical Brouhaha + Bloom Trust Co.) BB Podcast Sound Engineer: Grayson McGee Music Written & Performed by: Landon McGee
Released:
May 23, 2022
Format:
Podcast episode

Titles in the series (100)

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered with: 1. Storytelling episodes featuring floral professionals like Susan McLeary, Kiana Underwood, Jennie Love, and Max Gill sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! 2. Topic-specific interviews called BB+ episodes. Here, you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Maggie Bailey, owner of Bramble & Bee.