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BB+ (Ep. 24) Yasamin Salavatian on Brand Communication

BB+ (Ep. 24) Yasamin Salavatian on Brand Communication

FromBotanical Brouhaha Podcast


BB+ (Ep. 24) Yasamin Salavatian on Brand Communication

FromBotanical Brouhaha Podcast

ratings:
Length:
53 minutes
Released:
Nov 15, 2022
Format:
Podcast episode

Description

TODAY'S GUEST: YASAMIN SALAVATIAN  TOPIC: BRAND COMMUNICATION IN TRUE YOU FASHION If you're struggling to find the words to convey who you are and what you do, today's episode is for you! We can't wait for you to meet Yasamin Salavatian, Yasi for short. She describes her expertise like this: "I partner with you to bring words to your vision, leading you to differentiate your brand from the sea of…well, let’s face it - drab. As a Storytelling Strategist (and your Partner-in-Communication), my role willfully challenges traditional marketing rhetoric, (re)defining your messaging and positioning to fit you like a glove." The result? You end up with a dynamic, cross-collateral, custom-made brand communication strategy that grows with you as you evolve with your business. MENTIONED IN THIS EPISODE: Hannah Lowery (Ep. 99) | Edges Wild Studio | Read the Case Study Amy Balsters | The Floral Coach Tiffany Weinbender | Ida Mayes Floral Design House | Read the Case Study Rachel Bridgwood & Lauren Anderson (Ep. 69) | Sweet Root Village Emily Ventura Designs Upwell Strategies Summer Suleiman | Read the Case Study Bijou Creative Erika Parker Boudoir Photography | Read the Case Study Jilliane Yawney | Read the Case Study FOLLOW YASI: Website Instagram Pinterest Linkedin Looking for a little more guidance from Yasi? Here it is! 5 Ways to Build Your Personal Brand from Scratch This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more. Host: Amy McGee (Founder: Botanical Brouhaha + Bloom Trust Co.) BB Podcast Sound Engineer: Grayson McGee Music Written & Performed by: Landon McGee  
Released:
Nov 15, 2022
Format:
Podcast episode

Titles in the series (100)

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered with: 1. Storytelling episodes featuring floral professionals like Susan McLeary, Kiana Underwood, Jennie Love, and Max Gill sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! 2. Topic-specific interviews called BB+ episodes. Here, you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Maggie Bailey, owner of Bramble & Bee.