Today we’re sitting down with Janelle Wylie, owner of  Lavenders Flowers & Tono + Co in Santa Ana, California, to discuss: how she transitioned her career path from speech pathology to floral design the impact Larry from Craig’s List has had on her career why and how she rebranded Lavenders Flowers how her degree in studio art taught her resourcefulness and helped her build a network of artistic colleagues her Bohemian lifestyle while going to college and running a business during the early years her unusual college graduation day why she likens the floral industry to an accordion her  uniquely qualified team the importance of having a business-minded team member to counterbalance the artistic approach of a designer how she keeps her team inspired how she learned to dye silk how she keeps up with inventory her interest in the psychology of color Links mentioned in this episode: Utterly Engaged Jacquard Dye – Michaels Shopify Kate Holt | Flower Wild Accademia Di Belle Arti | Florence, Italy Today’s episode is brought to you by Holly Heider Chapple Flowers