Today we’re sitting down with Holly Chapple, owner of Holly Chapple Flowers in Leesburg, Virginia to discuss: the man who taught her to design and modeled for her a strong work ethic her thoughts on transitioning with age while staying relevant in the industry she loves her blog, The Full Bouquet, which provides a peek into the day-to-day operation of her business and serves as a journal for her thoughts pertaining to the floral industry the crucial role Evan (@marriedtoflowers) Chapple plays in the success of the HCF brand why she would like to see the floral industry agree on some industry standards and what she plans to do to facilitate the process the people who inspire her and push her to continue learning and evolving the impact the ‘Hollyish’ chicken wire egg has had on her business and the feedback she’s received from other designers Links mentioned in this episode:  Gregor Lersch Hitomi Gilliam AIFD (American Institute of Floral Designers) | a non-profit organization dedicated to promoting the art of floral design as a professional career through educational programs and symposiums. ADAC | a one-stop shopping resource for interior designers, architects, specifiers, and builders Chapel Designers | an international collective of wedding and event floral designers Beatrix Ost David Austin roses Erin Benzakein | Floret Flower Farm Chapel Designers Flora & Fauna Fashion Show