You might think of M&A as a zero-sum game… But that’s where many business owners go wrong. It might surprise you to hear that building trust with the opposing side is the key to securing your clean exit. This episode’s guest, Alistair McBride, coaches business owners in the fine art of negotiating M&A deals.  Alistair has seen deals succeed when business owners treat their opponent like their ally. He calls this “the psychological edge of negotiation.” In today’s episode, we discuss how you can use this idea to win over the other side and sell them your vision—so you can both close with maximum value.