Scott Donaton, Senior Vice President and Head of Marketing, Hulu

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Scott Donaton, Senior Vice President and Head of Marketing, Hulu

FromSpotless

ratings:

Length:

20 minutes

Released:

Jun 14, 2022

Format:

Podcast episode

Description

Hulu’s SVP and Head of Marketing, Scott Donaton, shares the biggest driver behind Hulu subscriptions and the impact meaningful storytelling can have on viewers.

Released:

Jun 14, 2022

Format:

Podcast episode

Titles in the series (25)

The world of TV and advertising is evolving quickly. The largest content creators, networks, and brands are all vying for new ways to engage the next generation of viewers. Produced by two media powerhouses, TripleLift and Advertising Week, Spotless brings you in-depth conversations with the leaders who are driving this evolution.

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Michael Kassan: Michael Kassan, Chairman and CEO of MediaLink, talks consumer trends, viewing behaviors, AVOD vs SVOD and shares his views on the future of events. by Spotless
40 min listen
Krishan Bhatia: Listen to NBCU’s EVP of Business Operations & Strategy discuss how to successfully launch a new streaming service during a pandemic. by Spotless
38 min listen
Dan Robbins: What do AVOD and SVOD services have in common? They are both housed on America’s #1 Streaming Platform. Hear what Dan Robbins, VP of Ad Marketing & Partner Solutions at Roku has to say about their mission to help consumers, by Spotless
28 min listen
Dr. Duane Varan: Ever wonder why we feel one thing and say another? MediaScience takes an academic approach to answering that question when it comes to media. by Spotless
46 min listen
Season 2 Trailer: Spotless:Breaking the Boundaries of Television is back for a second season! Catch up on season 1 now with the industry’s top leaders. by Spotless
1 min listen
Nicole Clemens: There are some TV shows that everyone loves, but have you ever wondered what that popularity means behind the scenes? Listen to what Nicole Clemens, President of Paramount TV Studios considers to be a hit TV show in this week’s episode of Spotless! by Spotless
25 min listen
Peter Naylor: A picture is worth a thousand words, especially when it’s taken on Snap! Tune-in to Peter Naylor, VP of Americas at Snap, to find out more about the continued advances in technology at Snap that offer brands a new level of advertising. by Spotless
32 min listen
Lisa Holme: Lisa Holme, Group SVP, Head of Content & Commercial Strategy for Discovery+, shares her thoughts on subscription-fatigue, the successes and challenges of launching a streaming service, and gives listeners a sneak peek into upcoming binge-worthy content. by Spotless
27 min listen
Tara Walpert Levy: On this week’s episode of Spotless, Tara Walpert Levy, VP of Americas Agency & Brand Solutions at YouTube, speaks to the importance of the human and technology tools that YouTube is using to ensure the platform meets the safety standards of their custo... by Spotless
24 min listen
Wendy Aldrich: How much risk are brands willing to take when it comes to testing new platforms and diversifying their media mix? Tune-in to this week’s episode of Spotless with Wendy Aldrich, EVP, Managing Partner at UM, to find out! by Spotless
41 min listen
Kevin McGurn: While brand safety has served as a barrier for many content providers, Kevin McGurn, President of Sales & Distribution at Vevo, offers insight into Vevo’s data-driven approach that makes the network such a premium environment for advertisers. by Spotless
34 min listen
Kirk McDonald: As the television landscape continues to transform, brands must adapt. Hear what Kirk McDonald, CEO at GroupM, NA, has to say about advising brands when it comes to innovation. by Spotless
31 min listen
Shenan Reed: What does it take to get back to the art of advertising? Shenan Reed, SVP, Head of Media at L’Oréal, passionately shares her perspective on advertising and the consumer experience during this week’s episode of Spotless. by Spotless
38 min listen
Minjae Ormes: On this week’s episode of Spotless, Minjae Ormes, Former CMO, Visible, shares the successes and challenges of launching the first all-digital wireless carrier in the US and gives insight into Visible’s clever marketing strategies. by Spotless
48 min listen
Sarah Kate Ellis: Listen to Sarah Kate Ellis, President & CEO of GLAAD, as she discusses the importance of LGBTQ inclusion in advertising and shares insights from powerful campaigns and studies spearheaded by GLAAD. by Spotless
32 min listen
Susie Essman: On the Spotless Season 2 Finale, Susie Essman, comedian and actress, shares stories from the early days of her career, to her ten seasons playing sassy Susie Greene on Curb Your Enthusiasm and offers a sneak peek into the upcoming 11th season. by Spotless
39 min listen
Ashwin Navin, Co-founder & CEO, Samba TV: The future of measurement is evolving and marketers need to adapt. Hear what Ashwin Navin, Co-Founder & CEO of Samba TV, has to say about the critical role measurement is playing as CTV proliferates. by Spotless
35 min listen
Scott Donaton, Senior Vice President and Head of Marketing, Hulu: Hulu’s SVP and Head of Marketing, Scott Donaton, shares the biggest driver behind Hulu subscriptions and the impact meaningful storytelling can have on viewers. by Spotless
20 min listen
Soyoung Kang: Understanding the consumer is a must when it comes to advertising. Soyoung Kang, CMO, eos, shares three key details that are needed to connect and engage with the eos audience. by Spotless
34 min listen
Sarah Rosen, Head of North American Content Partnerships, Twitter: How do you engage your audience in a meaningful way? Twitter’s Head of North American Content Partnerships, Sarah Rosen, shares the answer as she takes listeners through audience insights, major partnerships, the power of content, by Spotless
28 min listen
Kim Kelleher, President, Commercial Revenue & Partnerships, AMC Networks: President, Commercial Revenue & Partnerships at AMC Networks, Kim Kelleher, shares what’s possible when you put the viewer experience first and offers up insight into the common thread across AMC’s hit series programming. by Spotless
31 min listen
Eve Gabereau, Film Producer/Founder & CEO, Modern Films Entertainment: As viewing habits shift, film distribution companies must adjust to a new landscape. Eve Gabereau, Founder & CEO, Modern Films, shares what it takes for a film to resonate with audiences, the various ways to measure success, by Spotless
30 min listen
Jan Livingston Mokhtari, Co-founder & CMO, Gray Whale Gin: Jan Livingston Mokhtari, Co-founder & CMO of Gray Whale Gin, the fastest-growing craft gin in the country, discusses the power of media, entertainment, & storytelling when creating a brand with purpose. by Spotless
36 min listen
Mike Florence, Global Head of Planning, Gravity Road: What will it take for advertising experiences to match the quality of the content television audiences are watching? Mike Florence, Global Head of Planning at Gravity Road, gives us the answer as he explores the future of creative innovation, by Spotless
34 min listen
Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo: As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about... by Spotless
25 min listen

More Episodes from Spotless

Skip carousel

Sarah Rosen, Head of North American Content Partnerships, Twitter: How do you engage your audience in a meaningful way? Twitter’s Head of North American Content Partnerships, Sarah Rosen, shares the answer as she takes listeners through audience insights, major partnerships, the power of content, by Spotless
28 min listen
Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo: As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about... by Spotless
25 min listen
Kim Kelleher, President, Commercial Revenue & Partnerships, AMC Networks: President, Commercial Revenue & Partnerships at AMC Networks, Kim Kelleher, shares what’s possible when you put the viewer experience first and offers up insight into the common thread across AMC’s hit series programming. by Spotless
31 min listen
Mike Florence, Global Head of Planning, Gravity Road: What will it take for advertising experiences to match the quality of the content television audiences are watching? Mike Florence, Global Head of Planning at Gravity Road, gives us the answer as he explores the future of creative innovation, by Spotless
34 min listen
Jan Livingston Mokhtari, Co-founder & CMO, Gray Whale Gin: Jan Livingston Mokhtari, Co-founder & CMO of Gray Whale Gin, the fastest-growing craft gin in the country, discusses the power of media, entertainment, & storytelling when creating a brand with purpose. by Spotless
36 min listen
Eve Gabereau, Film Producer/Founder & CEO, Modern Films Entertainment: As viewing habits shift, film distribution companies must adjust to a new landscape. Eve Gabereau, Founder & CEO, Modern Films, shares what it takes for a film to resonate with audiences, the various ways to measure success, by Spotless
30 min listen
Ashwin Navin, Co-founder & CEO, Samba TV: The future of measurement is evolving and marketers need to adapt. Hear what Ashwin Navin, Co-Founder & CEO of Samba TV, has to say about the critical role measurement is playing as CTV proliferates. by Spotless
35 min listen
Susie Essman: On the Spotless Season 2 Finale, Susie Essman, comedian and actress, shares stories from the early days of her career, to her ten seasons playing sassy Susie Greene on Curb Your Enthusiasm and offers a sneak peek into the upcoming 11th season. by Spotless
39 min listen
Soyoung Kang: Understanding the consumer is a must when it comes to advertising. Soyoung Kang, CMO, eos, shares three key details that are needed to connect and engage with the eos audience. by Spotless
34 min listen
Sarah Kate Ellis: Listen to Sarah Kate Ellis, President & CEO of GLAAD, as she discusses the importance of LGBTQ inclusion in advertising and shares insights from powerful campaigns and studies spearheaded by GLAAD. by Spotless
32 min listen
Minjae Ormes: On this week’s episode of Spotless, Minjae Ormes, Former CMO, Visible, shares the successes and challenges of launching the first all-digital wireless carrier in the US and gives insight into Visible’s clever marketing strategies. by Spotless
48 min listen
Shenan Reed: What does it take to get back to the art of advertising? Shenan Reed, SVP, Head of Media at L’Oréal, passionately shares her perspective on advertising and the consumer experience during this week’s episode of Spotless. by Spotless
38 min listen
Wendy Aldrich: How much risk are brands willing to take when it comes to testing new platforms and diversifying their media mix? Tune-in to this week’s episode of Spotless with Wendy Aldrich, EVP, Managing Partner at UM, to find out! by Spotless
41 min listen
Kirk McDonald: As the television landscape continues to transform, brands must adapt. Hear what Kirk McDonald, CEO at GroupM, NA, has to say about advising brands when it comes to innovation. by Spotless
31 min listen
Kevin McGurn: While brand safety has served as a barrier for many content providers, Kevin McGurn, President of Sales & Distribution at Vevo, offers insight into Vevo’s data-driven approach that makes the network such a premium environment for advertisers. by Spotless
34 min listen
Tara Walpert Levy: On this week’s episode of Spotless, Tara Walpert Levy, VP of Americas Agency & Brand Solutions at YouTube, speaks to the importance of the human and technology tools that YouTube is using to ensure the platform meets the safety standards of their custo... by Spotless
24 min listen
Dan Robbins: What do AVOD and SVOD services have in common? They are both housed on America’s #1 Streaming Platform. Hear what Dan Robbins, VP of Ad Marketing & Partner Solutions at Roku has to say about their mission to help consumers, by Spotless
28 min listen
Peter Naylor: A picture is worth a thousand words, especially when it’s taken on Snap! Tune-in to Peter Naylor, VP of Americas at Snap, to find out more about the continued advances in technology at Snap that offer brands a new level of advertising. by Spotless
32 min listen
Nicole Clemens: There are some TV shows that everyone loves, but have you ever wondered what that popularity means behind the scenes? Listen to what Nicole Clemens, President of Paramount TV Studios considers to be a hit TV show in this week’s episode of Spotless! by Spotless
25 min listen
Lisa Holme: Lisa Holme, Group SVP, Head of Content & Commercial Strategy for Discovery+, shares her thoughts on subscription-fatigue, the successes and challenges of launching a streaming service, and gives listeners a sneak peek into upcoming binge-worthy content. by Spotless
27 min listen
Michael Kassan: Michael Kassan, Chairman and CEO of MediaLink, talks consumer trends, viewing behaviors, AVOD vs SVOD and shares his views on the future of events. by Spotless
40 min listen
Season 2 Trailer: Spotless:Breaking the Boundaries of Television is back for a second season! Catch up on season 1 now with the industry’s top leaders. by Spotless
1 min listen
Krishan Bhatia: Listen to NBCU’s EVP of Business Operations & Strategy discuss how to successfully launch a new streaming service during a pandemic. by Spotless
38 min listen
Dr. Duane Varan: Ever wonder why we feel one thing and say another? MediaScience takes an academic approach to answering that question when it comes to media. by Spotless
46 min listen

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Scott Donaton, Senior Vice President and Head of Marketing, Hulu

Scott Donaton, Senior Vice President and Head of Marketing, Hulu

Description

Titles in the series (25)

More Episodes from Spotless

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