46 min listen
Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo
FromSpotless
ratings:
Length:
25 minutes
Released:
Aug 2, 2022
Format:
Podcast episode
Description
As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about its consumers, the link between product innovation and media, and how long-standing … Continue reading "Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo"
Released:
Aug 2, 2022
Format:
Podcast episode
Titles in the series (25)
Dr. Duane Varan: Ever wonder why we feel one thing and say another? MediaScience takes an academic approach to answering that question when it comes to media. by Spotless