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#6 The Great Pandemic Promotion Pivot

#6 The Great Pandemic Promotion Pivot

FromThe Rice Stuff


#6 The Great Pandemic Promotion Pivot

FromThe Rice Stuff

ratings:
Length:
23 minutes
Released:
Sep 22, 2020
Format:
Podcast episode

Description

The COVID-19 pandemic has changed the way we live, shop, and eat. It’s also changed the way USA Rice promotes the rice industry. Director of Domestic Promotion Cameron Jacobs joins the podcast to talk about the great pandemic promotion pivot and the role U.S.-grown rice can play as the battered restaurant industry stages a comeback. Michael and Lesley also ask listeners to let them know about local restaurants that are serving U.S. rice so they can give them a shout out and maybe send some business their way.
Released:
Sep 22, 2020
Format:
Podcast episode

Titles in the series (89)

During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it’s amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we’ll get deep into the weeds to tell the story of U.S. rice. Whether you’re a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.