John Akhoian is the founder of Rooter Hero, a plumbing and rooter service company with 14 locations across California and Arizona. Initially widening the reach of his business through old-fashioned marketing techniques, John now utilizes various media platforms to reach a broader audience and increase brand awareness. Before establishing Rooter Hero, he owned and operated a home service franchise for over two decades. He is also the author of three books: Creating 99 Millionaires, The Secret to Real Wealth, and Values First: Principle Driven Leadership. In this episode, we talked about negotiation, business planning, coaching, team building, mergers & acquisitions, customer service...