Copy is one of the things I am known for, and almost all of the clients I work with struggle with copy when we first start working together. Most new entrepreneurs approach copy either with not much thought or spending too much time thinking about what to write – but hardly ever writing anything. Approaching content like this is draining and demotivating. Business and marketing do NOT have to be like this. There is a better way. In this week’s episode, I’m sharing the four steps I teach that makes writing great copy really easy. I give you the low down on how to nail it – what matters, and what doesn’t.