A live event doesn’t have to be a boring seminar that holds your audience hostage for 3 days. Your event is a chance to get creative, entertain, inspire, and educate people in your industry. Craig Ballantyne and Bedros Keuilian are masters at putting on high energy events that bring the value and the fun. In this episode, they’re going to show you how putting on your own event will build your empire faster and create stronger relationships with your raving fans. Here’s what you’ll discover: 2:04 - How to treat your live event like a show that delivers both entertainment and education without taking away the value. 3:50 - How to get your seminar off the ground and break even in expenses through ticket upsells and sponsorships. 11:16 - How to use sponsorships to cover the costs of your event while adding value to their business and keep them coming back every year. 14:10 - The big ideas you need to have before you move forward with your event. 18:08 - How to work your way up to your big pitch without eroding your relationship with your audience. 22:33 - Why you should start selling tickets 5 months before your event so that you can create buying frenzies and increase ticket sales.