It’s one thing to promote a product. It’s another thing to be an expert in that industry. That’s exactly what the team at Emma Sleep are doing. They are a sleep tech company and their marketing is next-level genius. In this podcast episode, I chat with Amir Bolouryazad, Head of Engagement Marketing, about the strategic steps and testing he and his team take to find out what their customers want so they can deliver it and grow on a global scale. Some resources mentioned in this episode: Emma Sleep: https://www.emma-sleep.com/ Amir’s Email: amir.boloury@emma-sleep.com Please subscribe to this podcast and leave an honest review on Apple Podcasts.