Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!  Bulletproof Dental Practice Podcast Episode 168 Host: Dr. Peter Boulden and Dr. Craig Spodak Guest: Mike Michalowicz Key Takeaways Introduction Differentiate Yourself  Outmarketing Your Competition Reticular Formation  DAD (Different Attracts Direct) Unique Offers Trust Through Commonality Eradicate Entrepreneurial Poverty Entrepreneurial Mission Business Intention Pay Yourself First Principle Different Is Better References Entrepreneurship Made Simple Fix This Next: Make the Vital Change That Will Level Up Your Business Clockwork: Design Your Business to Run Itself Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. The Recession Response - Five Stages To Entrepreneurial Success During Economic Challenge & Crisis Tweetables If we understand our brain, we understand our self. Mike Michalowicz  The key to marketing is to be different. Mike Michalowicz  Look at what other industries do and take it. Mike Michalowicz  Different means you are no longer part of the ordinary tribe. Mike Michalowicz  Competing for price is a race to the bottom. Dr. Peter Boulden Trauma is a great birthing place for life’s mission. Mike Michalowicz An investment of 30 seconds, but the return can be extraordinary. Mike Michalowicz