Unicorn startups are brilliant, but let's be honest, very few of us will become, found or work for one. Many people listening today will work for large companies struggling to keep themselves relevant for the ever changing customer. A handful of these companies are very good at reinvention.My guest on this week’s podcast is Peter Hinssen, and he calls these companies Phoenix companies. They are able to rethink themselves in cycles time and again, they rise from the ashes of the old and they come out stronger than ever before. How do they do this? What is the cultural leadership that drives this and what is the role of HR?Peter is a serial entrepreneur, advisor, keynote speaker and author of a fascinating new book, The Phoenix and The Unicorn. He is one of the most sought after thought leaders on radical innovation, leadership and the impact of all things digital on society and business.In our conversation, Peter and I discuss: Why organisations need to become better at focusing on the day after tomorrow The role of HR in enabling and driving innovation in their organisation What HR can learn from marketing when it comes to delivering on the employee experience and understanding its customers, in this case, employees Whether AI and automation is a threat or an opportunity for HRThis episode is a must listen for anyone, frankly, but HR and business leaders looking to develop their organisations, looking to develop their culture, enhance their leadership models and also to understand the role that HR can play in driving innovation within an organisation.Support for this podcast is brought to you by Crunchr. To learn more, visit https://www.crunchrapps.com. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.