On this Conscious Capitalists Podcast Rewind we are bringing you a much loved conversation: What is a "good business”? B-Corps certification sets the bar via a complete and extensive certification that defines good business practices.  This week, we speak with one of the co-founders of B Lab (the organisation that runs the Certified B Corporation program), Jay Coen Gilbert, and hear about the B Corps journey and the next stage as he co-chairs Imperative 21: a coalition of like-minded organizations, including Conscious Capitalism, that are coming together to create a new agenda for business in the 21st century ** If you enjoy this podcast, would you consider rating and leaving us a review? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.  Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com Thank you for your support!  Timothy & Raj