Here the story of Freeman, a family-owned global provider of live event services, through the journey of a third-generation leader in the company. With a legacy of 97 years, Freeman integrates Conscious Capitalism into its business model achieving record results. Carrie Freeman Parsons, the chair of Freemans, shares great examples of their commitment to stakeholder orientation and how they have embedded purpose and values into their culture and aligned it with their strategy and operating model. Carrie gives us an inside perspective on the challenges that Freeman faced due to the COVID pandemic and the company's record recovery to $2.1 billion which underscored the ingrained culture of integrity and empathy within the organization.  Finally, Carrie shares her reflections on navigating leadership as a woman in a male-dominated industry, her advocacy for gender equality, and her work towards a more equitable society. A Podcast by Tec Sounds. ** If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience. Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com Thank you for your support! Timothy & Raj