In this episode, how to use the backpedal in a PR response - but only if you really need to.  Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.   Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down. We'll look at the response tactic, as it refers to the restoration and renewal of their image. Let's discuss how they rate on the use of the backpedal: John Mulaney Rachel HollisAlex Murdaugh OnlyFansMentioned on the podcast 129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel HollisListen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021