Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts! “Being in this type of life, in this career trajectory, we are faced with decisions. Whether it’s for branding, or for aspects of your career or professional life, it’s all about the choices that you make. Are you in fact making the brave choices?” - Robert Friedman Last week, we featured the first of a fascinating 2-part series with Robert Friedman around building a fearless brand for your business. In the first episode, Robert shared his expertise, best tips and effective strategies for standing out from others in your industry.  Today, he takes a deeper dive by not only revealing the specific questions we need to be asking when doing the internal work of the branding process, but how we can also begin to understand our market and engage in a helpful competitive analysis.   Robert Friedman is the owner and Founder of Fearless Branding, a branding consultancy that focuses on creating powerful brands for experts and the firms they own. He works with consultants, law firms, executive coaches and other professionals who are paid for their ideas and expertise.  I am so grateful to Robert for joining me and being willing to answer the specific, probing questions I had. I encourage you to take Robert’s Brand Strength Assessment that he mentions today, and if you have a question for him, Robert has generously provided his email address, robert@fearlessbranding.com, where he can be reached.  To learn more about today's guest, visit: https://fearlessbranding.com/