Alex Proba is a New York and Portland-based creative director of Studio Proba. She's a multidisciplinary designer, focused on brand design, art direction, product design, illustration and murals and you must have seen online her playful sculptural installation Tomorrow Land from Design Miami 2021. In our conversation, Alex shares with me her educational path, which spanned dentistry, architecture and product design. We discuss her career in creative industries, which included design roles at Kickstarter and Nike before she established Studio Proba in 2013. We also chat about making work that makes people happy, setting yourself 100-day projects and sometimes, putting your personal life plans first. Mentioned in the episode: Alex's website: https://www.studioproba.com/ To get new weekly On Design podcast episodes directly in your inbox, sign up to our newsletter at https://ondesignpodcast.com/newsletter. Podcast music: James Greenfield, production: Green Podcast Productions