Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year-goals for 2020 or an office doggo. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti