In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast. We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especially in the digital world, how she herself has successfully grown her online marketing business (the ups and downs in between too!), why she joined WYW and how gaining a deeper understanding her clients have helped her create content that resonates. --- Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022! -- For more BTS follow @anitasiek and @wordfetti And be sure to follow our guest Rachel here @rachelhawkinsco